UCLA · Cognitive Science + Computing

Building at the intersection of product, growth, and design.

I’m drawn to how design, technology, and psychology come together to shape everyday experiences. I enjoy working on products that feel intentional, intuitive, and human.

View Case Studies About Me

Selected Work

Selected Work

Case studies across product, growth, GTM, operations, and design.

Growth Product Management

UniShack · Student Housing

Built a trust-first go-to-market strategy for a 15-campus marketplace. Ran two-sided outreach across 340+ insights, shifted the founder's roadmap from SEO to trust-first supply, and grew verified listings 15% and signup-to-contact rate 30%.

+15% verified listings+30% contact rateDelivered

Product Management

GradPad · Alumni Networking

Diagnosed a funnel drop-off using 280 Clarity sessions, built a prioritization framework that aligned the PM and CEO on a phased fix over a full redesign, and moved four key metrics within four weeks of shipping.

+60% pricing reach+22% sign-up startsDelivered

Product Strategy · GTM

Kardder · Proximity Social App

Delivered a full go-to-market strategy including a CAC model that showed campus activations at $1.37/install vs. $4–6 for paid social, shifting the founding team to activation-first. Strategy adopted for the UCLA launch.

$1.37 CAC model$13.6K campaign planDelivered

UX Research & Design

Pride Family · LGBTQIA+ Support Matching

Designed trust-first flows for a nonprofit platform via Develop for Good. Built a 32-component system, ran 6-participant usability testing, and shipped a responsive site across 6 core pages.

6 usability participantsWCAG AALaunched

A stop at Mission Dolores Park in San Francisco, one of my favorite cities.

About

Hi, my name is Liana!

I'm a Cognitive Science + Computing student at UCLA with a focus on product, growth, and design. I love digging into why users behave the way they do, and translating those insights into experiences that ship. I've worked across nonprofit platforms, alumni networks, housing marketplaces, and social apps. My background in cognitive science shapes how I approach problems. I start with understanding behavior, then move to data, then strategy. Whether I'm running user research, building a prioritization framework, or shaping a go-to-market plan, the goal is the same: build the clearest possible path to the outcome that matters. Outside of work, I'm usually exploring behavioral psychology, reading about design systems, sketching ideas on paper first, sewing and upcycling clothes, going to the gym, or listening to music and podcasts while driving through LA traffic.

Get in Touch

Get in Touch

Open to product, GTM, operations, and design opportunities.

I'm currently recruiting for entry-level 2026 roles and would love to connect.

lianagn@g.ucla.edu