UCLA · Cognitive Science + Computing

Campaigns, content, and creative work.

Selected social media, campaign, and visual design work across campus organizations and startups.

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Section 01

Institutional

Social campaigns, public-facing education, and editorial work produced for campus audiences and institutional communications.

UCLA Administration Marketing & Communications

Comms & Social Media

Institutional social media, campaign execution, and editorial content for UCLA. Serving students, staff, and campus partners across multiple units.

What I Created

TikTok and Instagram content for campus campaigns
Event recap and real-time coverage assets
Blog articles and campaign graphics for transportation and sustainability programs

What I Owned

End-to-end content production across recurring social series
Visual templates and systems for faster turnaround
Editorial workflow from brief to publish

Highlights

Top content reached 109,889 views and 1,592 interactions

5-reel series averaged 90K to 143K views

Engagement increased 60 percent in 12 weeks

Social posts

Sustainable New Year

New

Exploring LA series

109k757+

Sustainable commuter tips

3.9k155+

Exploring LA Series

16.3k148+

23.7k160+

Transit series

133k1.8k

Guide to taking the bus to LAX

5.5k214

Transit series

142k2.1k

Graphics and assets

Published articles

transportation.ucla.eduBiking

Sustainable Eating at UCLA: ASUCLA and UCLA Dining, Farmers Markets, and Campus Food Pantry and Recovery

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transportation.ucla.eduCommuting

Commuter Hacks: 10 Tips for an Efficient Journey

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transportation.ucla.eduTransit

Take Transit from UCLA to Magical Holiday Experiences

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transportation.ucla.eduTransit

Traveling on transit this summer? Here's a guide to exploring LA.

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transportation.ucla.eduSafety

Navigating UCLA at Night: Your Guide to Safe and Accessible Evening Mobility

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transportation.ucla.eduSustainability

New Year, New Commute: Sustainable Transportation Resolutions

Read article

Section 02

Organizations

Brand-building, event promotion, and community content for student organizations with real audiences and recurring campaigns.

Theta Kappa Phi

Social Media and Partnerships

Partnership campaigns, event promotion, and social content for a 40-member Greek organization, including sponsored activations with beauty and lifestyle brands on campus.

What I Created

Partnership campaign posts for sponsored brand collaborations
Recruitment and event promotion graphics
TikTok and story content for campus-facing campaigns

What I Owned

Partnership coordination with external brands
Social content planning and posting cadence
Visual support for sponsored campus events

Highlights

Coordinated 4 brand partnerships

Supported 3 sponsored events

Distributed 1,000 products through campus activations

Social posts

Fall rush

13.5k381+

Fall rush

143.1k2.5k

Fall rush

13.3k376+

Fall rush

21.9k508+

Fall rush

25.5k455+

Brand collab

3.3k151+

Brand Tabling Event

Graphics and assets

Product activation · Tabling setup

Partnership campaign asset · Brand collab

The Women's Network

Marketing

Social content, email, and event design for UCLA’s chapter of The Women’s Network, supporting recruitment, programming, and member communications.

What I Created

Instagram posts for events and member campaigns
Email newsletters for chapter communications
Event flyers and visual assets for recurring programming

What I Owned

Instagram content calendar and posting rhythm
Recurring event and campaign graphics
Member-facing email design and distribution

Highlights

Established a consistent Instagram look for the chapter

Supported recruitment and event promotion across the academic year

Produced both social and email content for major campaigns

Social posts

Social Event

Mentorship program

Workshop event

Social event

Graphics and assets

Section 03

Startups and Ambassador Work

Early-stage visual systems, launch content, and messaging experiments for products in growth mode.

UniShack

Growth Messaging and Content

Messaging, Instagram content, and email copy for a student housing startup, supporting launch content and trust-focused communication for student and landlord audiences.

What I Created

Instagram pilot posts and short-form content
Email copy for landlord outreach
Visual assets for trust-first messaging tests

What I Owned

Social and email pilot campaign execution
Figma-based visual asset production
Messaging variants for both sides of the marketplace

Highlights

Launched pilot Instagram and email content

Built assets for trust-focused messaging tests

Wrote distinct copy for student and landlord audiences

Social posts

Duffl

Campus Ambassador

Referral program ambassador content for Duffl, a campus delivery startup. Producing Instagram Stories to drive referral signups and document campus activations.

What I Created

Instagram Stories promoting the referral program
Stories documenting campus activation events
Promo code content for peer-to-peer distribution

What I Owned

Produced and posted referral campaign Stories
Owned ambassador content cadence for campus campaigns

Highlights

Produced referral campaign Instagram Stories

Drove peer-to-peer referral signups through ambassador content

Graphics and assets

Story · Campus activation

Story · Referral campaign launch

Story · Promo code push

Prep.Pie / Cramify

Content Specialist

Content Specialist for Prep.pie, now Cramify, creating Instagram Reels and Stories documenting campus tabling events and driving student signups at UCLA.