Campaigns, content, and creative work that ships.
This page covers social campaigns, visual assets, content systems, editorial writing, and creative direction across institutional teams, student organizations, and early-stage startups. Everything here is work I created, produced, or owned.
UCLA Administration Marketing & Communications
Social Media and ContentInstitutional social media, campaign execution, and editorial content for UCLA Transportation — serving students, staff, and the broader campus community across six campus units.
- Instagram posts and Reels for recurring content series
- TikTok content for campus commuting campaigns
- Campaign graphics for sustainability and bike programs
- Event recap and real-time coverage assets
- Blog articles for UCLA Transportation and Sustainability
- End-to-end content production, 15–20 assets monthly
- Visual templates and systems for recurring series
- Cross-channel reuse across UCLA partner accounts
- ~40% faster turnaround via standardized templates
- Blog editorial workflow from brief to publish
Theta Kappa Phi
Social Media and PartnershipsBrand partnerships, event promotion, and social content programming for a 40-member Greek organization — coordinating sponsored activations with makeup and lifestyle brands on campus.
- Partnership campaign posts for sponsored brand collabs
- Rush flyers and recruitment promotional content
- Sponsored event graphics and tabling materials
- TikTok content series for an 8-week social program
- Product activation visuals for campus distributions
- Partnership coordination with 4 external brands
- Social content calendar and posting cadence
- Visual planning for 3 sponsored events
- TikTok content program planning to execution
The Women's Network
MarketingSocial content, email, and visual design for UCLA's professional development organization for women — establishing the brand's Instagram presence and supporting recurring membership and event campaigns.
- Instagram posts for events, membership drives, and community
- Email newsletters for member communications
- Event flyers for Speaker Series and org-wide programming
- Instagram feed theme defining the brand's visual identity
- Built and maintained Instagram content calendar
- Designed recurring event and campaign graphics
- Produced member-facing email newsletters
- Established feed theme and visual brand guidelines
GradPad
Brand and ContentVisual identity and social content for an early-stage alumni networking startup — creating the brand's first Instagram presence and marketing assets from scratch.
- First Instagram posts establishing feed theme and voice
- Brand kit defining visual identity across channels
- Event flyers for campus outreach and activations
- Email newsletter copy and layout
- LinkedIn posts for community announcements
- Built Instagram presence from zero — first posts and feed theme
- Designed and delivered brand kit
- Produced marketing content across email, social, and flyers
UniShack
Growth Messaging and ContentCampaign messaging, Instagram content, and email copy for a student housing marketplace — supporting trust-first messaging experiments for both student and landlord audiences.
- Instagram pilot posts and Reels for student-facing launch
- Email pilot copy for landlord outreach campaigns
- Visual assets for trust-first messaging tests
- Student-facing and landlord-facing content variants
- Wrote and launched Instagram and email pilot campaigns
- Produced visual assets in Canva for messaging experiments
- Tested copy for two-sided marketplace audiences
Duffl
Campus AmbassadorReferral program ambassador content for Duffl, a campus delivery startup — producing Instagram Stories to drive referral signups and document campus activations.
- Instagram Stories promoting the referral program
- Stories documenting campus activation events
- Promo code content for peer-to-peer distribution
- Produced and posted referral campaign Stories
- Owned ambassador content cadence for campus campaigns
Prep.Pi / Cramify
Student AmbassadorAmbassador content for Prep.Pi (now Cramify), an AI study tool — producing Instagram Reels and Stories to document tabling events and drive student signups at UCLA.
- Instagram Reels covering tabling events
- Stories promoting the product to campus audiences
- Tabling event content from live activations
- Produced and posted ambassador content for campus campaigns
- Captured and edited Reels from tabling events
Open to product, GTM, and content opportunities.
I'm currently recruiting for entry-level 2026 roles and would love to connect.